Digital Signage Expo 2017 to Present

2017数字标牌博览会

Five-Part Digital Signage Seminars for End Users

面向终端客户的数字标牌研讨会

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Digital Signage Network Operators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage End Users Seminar Program at DSE 2017 March 29-30, 2017.

亚特兰大 - 数字标牌博览会（DSE）是世界上最大的国际贸易展览会和教育会议，致力于数字显示，互动技术和数字通信网络，专门为数字标牌网络运营商或任何考虑创建数字通信网络的个人或团体提供了系统性的学习研讨，其全新的数字标牌最终用户研讨会计划在2017年3月29-30日的DSE举办。

Wednesday, March 29

8 a.m. Keynote: Evolve or Die – Digital Engagement Needs to Change

This session will explain the inconvenient truth about our use of technology; explore the tools technologies and approaches that can be used to begin the journey to “ambient intelligence,” and discuss where technology is headed and issues yet to be addressed.

3月29日星期三

上午8点主旨演讲：发展或者死亡 - 数字化体验的变革

本课程将解释我们如今所使用技术的不便捷性，并探索可用于开始“智能环境”的工具、技术和方法，并讨论尚待解决的最前沿的技术问题。

9 a.m. Large-Format and Non-Standard Solutions for Digital Signage

This panel will discuss when LCD, LED or projection is the best option for an installation; what the panelists have learned from challenges and methods used in previous projects; and how to create a unified look and feel with multiple sizes of screens.

上午9点：大规模数字标牌定制化解决方案

该板块将讨论LCD，LED或投影那个才是安装的最佳选择；小组成员从以前项目中使用的挑战和方法中学到了什么；以及如何使用多种尺寸的屏幕创建统一的外观和感觉。

4 p.m. Best Practices for Outdoor Digital Signage

This session will discuss what information is needed to prioritize function versus durability to ensure proper performance and lifespan of a display; how to make hardware selections considering use-cases, safety, and more; and how to consider both form and function to fulfill communication goals.

下午4点：户外数字标牌的最佳实践

本次会议将讨论需要哪些信息来确定功能与耐久性的优先级，以确保显示器的正常性能和使用寿命;如何在同时考虑使用情况、安全性等方面情况下进行合理地硬件选择；以及如何通过形式和功能来实现和用户的沟通。

Thursday, March 30

9 a.m. Practical Lessons Learned From a Digital Signage Network Overhaul

This session will explain how to identify and mitigate risk factors when rolling out a digital signage project for critical operations functions; discuss where a unified approach to digital signage can minimize integration costs in the short-term and operational costs in the long-term; and how to organize a digital signage project to streamline the approval process.

3月30日星期四

上午9点从数字标牌网络大修中学到的实践经验

本次会议将解释如何在推出关键业务功能的数字标牌项目时识别和减轻风险因素；讨论何种统一的数字标牌方法可以最大程度地降低长期与短期运营成本的集成成本；以及如何组织数字标牌项目以简化审批流程。

11 a.m. A Platform Strategy for One of the Most Visited Locations in America

This session will feature the head of digital experience from the Smithsonian National Air and Space Museum discussing how to think of and plan digital platforms as part of an integrated system; how to build tools in code to create an innovative user interface; and how to build bulletproof systems.

上午11时：【案例分享】一个美国最受欢迎的数字平台战略

本次会议将由来自史密森国家航空航天博物馆数字体验的首脑讨论如何思考和规划数字平台作为一个集成系统的一部分；如何在代码中构建工具来创建一个创新的用户界面；以及如何构建防弹系统。

Registration for any of DSE’s General End User seminars or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有关DSE’s(数字标牌博览会)基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以关注DSE微博（@ DSExpo）或脸谱网（facebook.com / DSExpo）查看有关 2017数字标牌博览会的更新内容，或搜索# dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，请联络通讯代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com