2017 DSE：数字标牌网络创建五大研讨会

编辑：成思　[ 2017-2-8 10:53:53 ]　文章来源：数字标牌网

数字标牌显示器

Digital Signage Expo 2017 to Present

2017数字标牌博览会

Five-Part Digital Signage Network Seminars

数字标牌网络五大研讨会

（DS-360数字标牌网译）Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Digital Signage Network Operators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Network Seminar Program at DSE 2017 March 28-30, 2017.

数字标牌博览会（DSE）是世界上最大的国际贸易展和教育性研讨会，致力于数字显示，交互技术和数字通信网络，特别为数字标牌网络运营商或任何考虑创建数字通信网络的个人与团队设立了体系化的研讨学习计划，其全新的五大数字标牌网络研讨会将在2017年3月28 - 30日的2017年数字标牌博览会上隆重举行。

Tuesday, March 28

3月28日星期二

9 a.m. – 5 p.m. Digital Out-of-Home Strategy Summit

This full-day, eight-part strategy summit will examine the state of the digital out-of-home industry; how digital signage can use its captivating advantages to become the activator of smart cities; the future digital out-of-home trends; global insights; how to approach projects driven by customer experience; how to use analytics to measure and predict outcomes; best practices of omni-channel advertising; and generating revenue with programmatic buying.

上午9点至下午5点：数字户外战略峰会

本次全天候会议分八大分议题：讨论数字户外行业的现状；数字标牌如何利用其独特而迷人的优势成为智慧城市的重要推动者；未来数字户外发展趋势；全球发展形势以及认知；如何更好提升客户体验感；如何通过分析来衡量和预测结果；如何实现全渠道广告的最佳宣传效果；如何实现通过程序化购买产生收入。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: State of the Digital Out-of-Home Media Industry 2017

This session will provide the knowledge to make smarter business decisions; provide exclusive market insights based on historical, current and projected data, including key growth drivers; and provide a clear and detailed set of digital out-of-home media definitions.

上午8点：主题演讲《2017年数字户外媒体行业现状》

本次演讲将对数字户外行业现状分析，使决策者能够更为明智地作出决策；基于历史，现状以及预测的数据（包括主要增长动力）提供独家市场洞察，并针对数字户外媒体作出清晰而详细的定义。

9 a.m. Demystifying Programmatic Digital Out-of-Home

Clear Channel Outdoor and its key partners will share how they have brought programmatic technology to our-of-home. The focus will be on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today.

上午9点：数字户外的程序化技术

Clear Channel Outdoor和其主要合作伙伴将分享他们如何将程序化技术引入行业。重点将放在他们工作背后的方法策略，为当前行业如何弥补传统媒体和新型媒体之间的差距提出合理的建议以及案例参考，为广告客户和代理机构目前的工作方式提供一个参考。

4 p.m. From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage

This session will focus on how to structure messages to be effective for massive groups, while staying relevant to individuals for deeper experiences; how marketers can effectively measure return on investment for interactive signage campaigns and how those measurements can be compared to media other than our-of-home; and how companies can best manage digital display real estate both as a broadcasting medium and to create meaningful 1-1 viewer experiences.

下午4点：从广播到一对一传播：实现交互式标牌有效参与策略

本课程将重点介绍如何构建信息系统，使其对大规模团体有效，同时也能保持针对个人相关的更深层次的体验；营销人员如何有效地衡量交互式标牌的投资回报，以及如何将这些指标与其他室内媒体进行比较；企业如何更好地规划数字显示产业，让其具备广播媒体宣传效果的同时，创造有意义的1对1的独特观众体验。

Thursday, March 30

3月30日星期四

9 a.m. How Ad Tech Companies are Helping Agencies and Marketers Buy Digital Out-of-Home Programmatically

This panel will explore how automation, mobile data, and ad serving is evolving to garner new digital revenue for DOOH media operators. Leading DOOH and mobile ad tech companies will share insight on how their technology stacks are transforming to connect digital screen inventory to digital buyers, while digital marketers will share their perspective on the space.

上午9点：广告技术公司如何帮助代理商和营销人员实现数字户外产品的程序化购买

研讨会将探讨自动化、移动数据和广告投放的发展策略，为户外媒体运营商带来新的收入。领先的户外数字媒体和移动广告技术公司将分享他们如何实现技术转变，为库存的数字屏幕找到合适的买单者，而数字营销人员将分享他们在这方面的看法。

11 a.m Ground Truthing the Newest Technology for Audience Metrics

This presentation makes sense of the latest technological advancements in the audience measurement toolbox, including Wi-Fi, cellular data, beacons, facial recognition and object detection, among others. Attendees will learn what kind of data to expect, when certain technologies should and should not be used and how to ask vendors the right questions.

上午11点：针对受众的最新落地技术成果分享

介绍针对受众体验的最新技术成果，包括Wi-Fi，蜂窝数据，信标，脸部识别和对象检测等。与会者将了解到他们所希望了解的，比如当某些技术不确定是否需要使用时，如何向供应商提出正确的问题。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有关DSE(数字标牌博览会)的基础研讨会及2017DSE(数字标牌博览会)教育研讨的注册信息由BroadSign International赞助支持并有资格获得数字标牌博览会专家组（DSEG）认证更新学分，可在此网站查询：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

该在你的日历里标注啦：2017 DSE®（数字标牌博览会）将在2017年3月28—31日举行，观展时间：3月29—30日，地点：拉斯维加斯州的拉斯维加斯会议中心。预留展厅请联系Andrea Varrone：（770）817-5905。更多信息，请访问www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以关注DSE微博（@ DSExpo）或脸谱网（facebook.com / DSExpo）查看有关 2017数字标牌博览会的更新内容，或搜索# dse2017。查看全年的新闻和信息，请访问数字标牌门户网站：www.digitalsignageconnection.com。

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About DSE

关于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限责任公司开发的数字标牌博览会与数字内容展览共同协作，将于2017年3月28—31日在拉斯维加斯会议中心举行，3月29日-30日可进入展览大厅观展。数字标牌博览会是世界上最大的和举办时间最长的研讨会和贸易展，致力于为客户，员工，组织展示创新的数字通信和提供互动技术解决方案。数字标牌博览会在2004推出，是数字标牌市场的第一个项目，已经成为在这个快速发展的行业增长的重要因素。到场的专业终端用户代表均来自主要行业类别的决策者，如零售，餐饮，医疗保健，教育，酒店和交通行业，以及其他主要利益相关者，包括广告执行，品牌营销和系统集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超过200家参展商提供技术和服务，包括硬件，软件，网络，交付和产品内容来自全球各地。数字标牌博览会还在世界各地提供了大量多元化的数字标牌和户外数码教育计划，超过125的教育工作者和最多样化的教育机会，包括各地现场巡回教育，结构化的8个课程可保证通过专业资格认证。2017年的计划包括12场教育活动，40场研讨会，每门课程均包含主题演讲，以及针对相关产业的42场圆桌讨论会和28场免费展示在剧院上演。